Connecting Product Strategy,
Technical Execution
& AI.

Product-focused IT Business Analyst and Proxy PO in regulated Financial Services, bridging business strategy, user needs, and technical delivery. I built an AI-powered analysis toolkit — now used daily by me and adopted by fellow BAs — that turns ambiguous inputs into dev-ready requirements and speeds up delivery across the team.

About Me

Core Competencies & Domain Expertise

I operate at the intersection of product strategy, data, and technical delivery — translating complex stakeholder needs and user insights into structured, actionable products. From regulatory compliance engines to AI-driven workflow automation, I bring clarity to ambiguity.

Requirements Engineering

Functional analysis, backlog prioritization, INVEST-compliant user story authoring, and gap analysis with source-cited traceability.

AI & Workflow Automation

Building custom AI-powered toolkits using LLMs, LLM APIs, and automated pipelines to transform raw inputs into dev-ready deliverables — in daily use by me and adopted by other BAs on my team.

Product & Funnel Insights

Utilizing product usage metrics, funnel tracking (e.g., Adobe Analytics), and user drop-off analysis to identify friction points, justify priorities, and measure feature success.

Regulatory & Governance

GDPR, FSA (ESG/SFDR compliance), Enterprise Security, and risk management. Creating audit-ready product documentation with built-in compliance checks.

Stakeholder Alignment & UX

Partnering with Business, Engineering, Legal, Risk, and Design teams. Leading product discovery and user journey mapping to align priorities and validate solutions through collaborative prototyping.

Agile & Technical Delivery

Scrum, SAFe (PI Planning), and end-to-end product lifecycle management. Bridging business strategy with technical delivery across cross-functional teams.

Career

Professional Experience

Current Jun 2024 — Present

Business Analyst

SEB — Corporate Financing (Leasing) Domain

  • Partnering with Retail and Investment Banking segments to define data-driven, user-centered leasing solutions
  • Leading functional analysis for a multi-country enterprise document archiving platform migration across 6 departments and 12 personas
  • Managed end-to-end delivery of the seb.se external leasing calculator, increasing traffic and application starts
  • Built and rolled out the AI-Driven Analysis Toolkit — now in daily use and adopted by fellow BAs, accelerating requirements analysis across the team
Nov 2022 — Jun 2024

Business Developer / Product Owner

SEB Life and Pension Baltic SE

  • Product Owner for 2nd & 3rd Pillar Pension products — gathered requirements, prioritized backlog, and coordinated delivery with external vendors
  • Managed and aligned business requirements across 3 Baltic countries (LT, LV, EE), coordinating cross-border stakeholder needs with IT delivery plans
  • Led the launch of a digital signing solution for pension products, coordinating NPAC processes across Legal, Risk, Compliance, and Business
  • Delivered critical FSA regulatory changes (ESG/SFDR) and supported end-to-end FSA audits with legally sensitive resolutions
  • Prepared project budgets and delivery plans; managed product incidents and Financial Supervisory Authority inquiry responses
  • Drove automation of participant onboarding to the pension system, reducing manual handling and operational risk
Jan 2022 — Nov 2022

Project Manager

SEB Life and Pension Baltic SE — Daily Process Support

  • Delivery manager for IT change packages — coordinated release cycles between internal teams and external vendors across all Baltic countries
  • Owned 2nd line Help Desk, IT request management, and incident handling for multiple enterprise insurance and pension platforms
  • Analyzed and prepared business requirements, coordinating high-quality implementation with internal/external stakeholders and vendors
  • Coordinated User Acceptance Testing (UAT), defined test scenarios, and verified delivered functionality against business requirements before release
Jun 2017 — Dec 2021

Studio Shifts Manager

BetGames

  • Led a team of 20+ employees — cross-functional leadership, high-tempo incident management, and operational resilience under strict SLAs
  • Performed quality monitoring, peer reviews, and resolved time-sensitive operational problems across departments

Projects

Featured Projects

Real-world projects where I drove analysis, defined requirements, and delivered business-critical outcomes in highly regulated environments.

Flagship Adopted Team-Wide

AI-Driven Analysis Toolkit

A custom-built VS Code workspace that transforms raw business inputs — meeting transcripts, legacy system docs, stakeholder notes, JIRA exports — into structured, dev-ready requirements artefacts. Powered by GitHub Copilot (Claude) as the AI engine, with a fully automated 6-phase pipeline.

The Problem

Business Analysts spend enormous time manually formatting, summarising, and structuring analysis output. Artefacts fragment across separate planning summaries, gap reports, and specification documents — creating inconsistency and rework.

The Solution

All artefacts for a Feature are consolidated in a single Workbench file that progresses through six analysis phases — from scope definition to INVEST-compliant user stories with acceptance criteria, GDPR checks, and Confluence-ready exports. Every finding is source-cited; every output enforces a Business Lens quality gate. The toolkit is now in daily use and has been adopted by other Business Analysts on the team, who report it's accelerating their analysis work too.

6
Automated Phases
7
Domain Skills
6
Utility Commands
9
Anti-Pattern Guards

Automated Phase Pipeline

01
Scope Definition
Problem statement, scope boundaries, open questions
02
As-Is Analysis
Pain point register, process maps, source-cited findings
03
Gap Analysis
6 gap types, impact table, validation status tracking
04
Requirements Register
REQ-### IDs, GDPR flags, priority ranking
05
Specification & Stories
INVEST-gated user stories with ACs, edge cases, privacy sections
06
Close & Export
Confluence-ready export, retrospective, reusable knowledge block

Built With

Node.js pdf-parse GitHub Copilot (Claude) Mermaid.js draw.io (mxGraph) Markdown Git / GitHub
Business Lens Rule
No HTTP codes, API paths, or SQL in outputs — technical facts are transformed for business readability
Source Citation
Every finding traced to [Source: folder/filename] — unsourced items flagged as assumptions
INVEST Gate
All user stories validated for Independent, Negotiable, Valuable, Estimable, Small, Testable
GDPR Check
Auto-flagged requirements include privacy sections: legal basis, retention, data subject rights

Tools

Tech Stack & Tools

Analysis & Project Management

Jira
Confluence
Figma
Mermaid.js
draw.io
Miro
BPMN
UML

Development & AI

VS Code
GitHub Copilot
Node.js
Python
SQL
Git / GitHub
HTML / CSS
PHP
WordPress
GCP

Productivity & Design

Microsoft 365
Adobe Photoshop
Markdown

Domain Knowledge

Corporate Financing & Leasing Pension Savings (2nd & 3rd Pillar) Life & Corporate Insurance GDPR & Data Privacy FSA Compliance (ESG/SFDR) Document Archiving & Retention Credit Reporting Risk Management